Design of the MAYGREEN by architects KINZO applied their crystalline signature style, inspired by stealth bombers and 80’s science-fiction movies, to fashion retail: Instead of hiding the cables of the light installation behind a drywall ceiling, KINZO displays them openly to create a “computer chip” pattern that lures the visitor into the centre of the store.

The image of a grasshopper, solely composed of green light, adorns the back wall of the store. Selected fashion items are presented on top of low, polygonal platforms that seem to float on the dark oak floor like icebergs. To create the grasshopper KINZO specially commissioned software to convert the greyscale of a picture into a pattern of holes, that were laser-cut into a metal sheet. The grasshopper’s delicate legs and antennae are echoed by the open cabling and green light installation. via