SAKO Architects provided the interior design for this store located at the center of Harajuku, a part of Tokyo, where the visitors are able to experience Hangame, an online games portal for mobile phones, developed by NHN Japan Corporation.

The ‘organic principle’ consists of curved lines that create a space characteristic of a cave which is the various space that people can discover their own place to stay depending on each purpose and feeling while the different scenes unfold continually. Visitors do not hesitate to enter the store because of the sense of closeness. On the other hand, ‘Inorganic principle’ consists of white wall surface fixtures, neon tubes of ceiling illumination and mortar floor creates virtual character.